What If You Invested $1,000 in Coca-Cola in 2023?

Worth Today

$1,540.59

+$540.59 profit1.54x

Invested

$1,000.00

CAGR

12.2%

Time Period

3.7 years

Return

+54.06%

A $1,000 investment in Coca-Cola at the start of 2023 would be worth approximately $1,540.59 today — a 1.5x return representing a 12.2% compound annual growth rate (CAGR) over 3.7 years.

Try your own numbers

If I had putintoat the start of…

it would be worth today

$1,541

+$540.59 profit1.54x12.2% a year

The same $1,000 in an S&P 500 index fund: $2,104

Its shares paid about $37.22 in dividends over the last 12 months.

Aftertax on the gain, you’d keep$1,460

US federal long-term rates: 15% for most people, 0% on lower incomes, 20% + 3.8% on high incomes. No state tax included; none inside a Roth IRA.

Growth Over Time

Performance Metrics

Total Invested

$1,000.00

Current Value

$1,540.59

Total Profit

$540.59

Multiplier

1.54x

CAGR

12.2%

Max Drawdown

-12.8%

Inflation-Adjusted

$1,439.93

Benchmark Comparison

How does $1,000.00 invested in 2023 compare across different asset classes?

AssetValue TodayReturn
Coca-Cola$1,540.591.54x
S&P 500$2,104.492.10x
Gold$2,303.292.30x
Savings (2% APY)$1,076.981.08x

Dividends

Over the last 12 months, the 17.72 shares you'd own now paid about $37.22 in dividends (about $3.10 a month). That's 3.7% of the $1,000 put in.

Price growth alone turned $1,000 into $1,381; reinvested dividends added the other $159.76, 30% of the gain.

Dividends from Yahoo Finance. Shares today assume every dividend was reinvested.

Back in 2023

  • In March 2023, Coca-Cola launched "Create Real Magic," an AI art contest built with OpenAI's GPT-4 and DALL-E that let people remix its classic brand imagery. thedrum.com
  • In 2023, a gallon of gas averaged $3.52 and the new iPhone 15 Pro started at $999. eia.govapple.com
  • During 2023 itself, Coca-Cola fell 2.0%, #103 of the 113 investments we track. The best was Solana (+913%); the worst was AMC Entertainment (−84%). Full 2023 results →

$1,000 in Coca-Cola, year by year

Of the 113 investments we track that were available at the start of 2023, Coca-Cola ranks #75 by growth to today — just behind Sony and ahead of Merck. See the full 2023 ranking →

Coca-Cola started 2023 at its highest start-of-year price up to then, after rising 9.3% in 2022. It was worth less than the $1,000 put in at the start of 2024, and has been above it since the start of 2025. Today's $1,541 is more than it was worth at any January since. It rose in 2 of the 3 full years since. It has trailed the same $1,000 in the S&P 500 at every January since, and still does. At its lowest month-end, in Sep 2023, it was worth $910.77.

WhenWorthChangeS&P 500
Start of 2023$1,000—$1,000
Start of 2024$980−2.0%$1,263
Start of 2025$1,044+6.5%$1,579
Start of 2026$1,202+15%$1,861
Today$1,541+28%$2,104

Values at the start of each year (first trading day for stocks). The S&P 500 column includes reinvested dividends, like the stock values.

Historical Context

At the start of 2023, Coca-Cola was priced at $56.42 (adjusted for later splits and dividends). $1,000 would have bought about 17.72 shares. Coca-Cola sells soft drinks and other beverages worldwide.

Measured from one January to the next, Coca-Cola's best year since then was 2025 (+15%) and its worst was 2023 (−2.0%).

Frequently Asked Questions

A $1,000 investment in Coca-Cola at the start of 2023 would be worth approximately $1,540.59 today — a 1.54x return ($540.59 profit) over 3.7 years.

Methodology & Sources

Price data: Historical prices are the closing price on the first trading day of each year, adjusted for splits and dividends (so returns assume dividends were reinvested), from Yahoo Finance and MacroTrends. Current prices come from Yahoo Finance and refresh hourly; if that source is unavailable, the last saved price is used.

Calculation: Assumes a single purchase at the start of 2023 (or the first trading day, for companies that listed that year), held until today. No transaction fees, taxes, or slippage are included.

Benchmarks: The S&P 500 comparison uses the S&P 500 Total Return index (dividends reinvested, like an index fund) at the start of2023 and today. Gold uses the price per troy ounce. Savings account assumes a 2% APY compounded annually.

Inflation adjustment: Uses U.S. CPI-U annual averages from the Bureau of Labor Statistics. The 2026 CPI value is estimated.

Educational purposes only. Past performance does not guarantee future results. Not financial advice.

Other investments from 2023

See how every stock and crypto ranked since 2023 →

$1,000 in Coca-Cola, by year

$1,000 in Coca-Cola:1 year ago5 years ago10 years ago