What If You Invested $1,000 in Netflix in 2017?

Worth Today

$5,507.84

+$4,507.84 profit5.51x

Invested

$1,000.00

CAGR

19.1%

Time Period

9.7 years

Return

+450.78%

A $1,000 investment in Netflix at the start of 2017 would be worth approximately $5,507.84 today — a 5.5x return representing a 19.1% compound annual growth rate (CAGR) over 9.7 years.

Try your own numbers

If I had putintoat the start of…

it would be worth today

$5,508

+$4,508 profit5.51x19.1% a year

The same $1,000 in an S&P 500 index fund: $4,022

Aftertax on the gain, you’d keep$4,832

US federal long-term rates: 15% for most people, 0% on lower incomes, 20% + 3.8% on high incomes. No state tax included; none inside a Roth IRA.

Growth Over Time

Performance Metrics

Total Invested

$1,000.00

Current Value

$5,507.84

Total Profit

$4,507.84

Multiplier

5.51x

CAGR

19.1%

Max Drawdown

-74.7%

Inflation-Adjusted

$4,141.02

Benchmark Comparison

How does $1,000.00 invested in 2017 compare across different asset classes?

AssetValue TodayReturn
Netflix$5,507.845.51x
S&P 500$4,022.424.02x
Gold$3,650.043.65x
Savings (2% APY)$1,212.821.21x

Dividends

Netflix paid no dividends over this period, so the whole return came from its share price.

Dividends from Yahoo Finance. Shares today assume every dividend was reinvested.

Back in 2017

  • In August 2017, Netflix made its first-ever acquisition, buying Millarworld, the comic book publisher founded by Kick-Ass and Kingsman creator Mark Millar. techcrunch.com
  • In 2017, a gallon of gas averaged $2.42, a movie ticket averaged $8.97 and the new iPhone X started at $999. eia.govapple.comdeadline.com
  • During 2017 itself, Netflix rose 58%, #21 of the 87 investments we track. The best was XRP (+36,408%); the worst was AMC Entertainment (−54%). Full 2017 results →

$1,000 in Netflix, year by year

Of the 87 investments we track that were available at the start of 2017, Netflix ranks #31 by growth to today — just behind Mastercard and ahead of Walmart. See the full 2017 ranking →

Netflix started 2017 at its highest start-of-year price up to then, after rising 16% in 2016. It has been worth more than the $1,000 put in at every January since, and still is today. Its best January was 2026, at $7,136. Today it's 23% below that, so selling then would have beaten holding. It rose in 8 of the 9 full years since. It has been ahead of the same $1,000 in the S&P 500 at every January since, and still is. Month by month, the deepest fall ran from Oct 2021 ($5,408) to Jun 2022 ($1,370), a drop of 75%.

WhenWorthChangeS&P 500
Start of 2017$1,000—$1,000
Start of 2018$1,577+58%$1,218
Start of 2019$2,100+33%$1,165
Start of 2020$2,587+23%$1,532
Start of 2021$4,101+59%$1,814
Start of 2022$4,685+14%$2,334
Start of 2023$2,314−51%$1,911
Start of 2024$3,675+59%$2,414
Start of 2025$6,955+89%$3,018
Start of 2026$7,136+2.6%$3,557
Today$5,508−23%$4,022

Values at the start of each year (first trading day for stocks). The S&P 500 column includes reinvested dividends, like the stock values.

Historical Context

At the start of 2017, Netflix was priced at $12.75 (adjusted for later splits and dividends). $1,000 would have bought about 78.43 shares. Netflix is a subscription streaming service that started out renting DVDs by mail.

Measured from one January to the next, Netflix's best year since then was 2024 (+89%) and its worst was 2022 (−51%). Holding on wasn't easy: between the start of 2022 and the start of 2023, the position fell 51% from its high.

Frequently Asked Questions

A $1,000 investment in Netflix at the start of 2017 would be worth approximately $5,507.84 today — a 5.51x return ($4,507.84 profit) over 9.7 years.

Methodology & Sources

Price data: Historical prices are the closing price on the first trading day of each year, adjusted for splits and dividends (so returns assume dividends were reinvested), from Yahoo Finance and MacroTrends. Current prices come from Yahoo Finance and refresh hourly; if that source is unavailable, the last saved price is used.

Calculation: Assumes a single purchase at the start of 2017 (or the first trading day, for companies that listed that year), held until today. No transaction fees, taxes, or slippage are included.

Benchmarks: The S&P 500 comparison uses the S&P 500 Total Return index (dividends reinvested, like an index fund) at the start of2017 and today. Gold uses the price per troy ounce. Savings account assumes a 2% APY compounded annually.

Inflation adjustment: Uses U.S. CPI-U annual averages from the Bureau of Labor Statistics. The 2026 CPI value is estimated.

Educational purposes only. Past performance does not guarantee future results. Not financial advice.

Other investments from 2017

See how every stock and crypto ranked since 2017 →

$1,000 in Netflix, by year

$1,000 in Netflix:1 year ago5 years ago10 years ago

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