Try your own numbers
it would be worth today
$2,971
+$1,971 profit2.97x13.3% a year
The same $1,000 in an S&P 500 index fund: $3,300
Its shares paid about $86.97 in dividends over the last 12 months.
Aftertax on the gain, you’d keep$2,675
US federal long-term rates: 15% for most people, 0% on lower incomes, 20% + 3.8% on high incomes. No state tax included; none inside a Roth IRA.
Growth Over Time
Performance Metrics
Total Invested
$1,000.00
Current Value
$2,970.57
Total Profit
$1,970.57
Multiplier
2.97x
CAGR
13.3%
Max Drawdown
-61.3%
Inflation-Adjusted
$2,288.06
Benchmark Comparison
How does $1,000.00 invested in 2018 compare across different asset classes?
| Asset | Value Today | Return |
|---|---|---|
| Target | $2,970.57 | 2.97x |
| S&P 500 | $3,300.00 | 3.30x |
| Gold | $3,234.15 | 3.23x |
| Savings (2% APY) | $1,189.06 | 1.19x |
Dividends
Over the last 12 months, the 18.99 shares you'd own now paid about $86.97 in dividends (about $7.25 a month). That's 8.7% of the $1,000 put in.
Price growth alone turned $1,000 into $2,313; reinvested dividends added the other $657.68, 33% of the gain.
Dividends from Yahoo Finance. Shares today assume every dividend was reinvested.
Back in 2018
- In March 2018, Target announced it would expand Drive Up, its service that brings online orders out to shoppers' cars, to 1,000 stores by year's end. theverge.com
- In 2018, a gallon of gas averaged $2.72, a movie ticket averaged $9.11 and the new iPhone XS started at $999. eia.govapple.comhollywoodreporter.com
- During 2018 itself, Target rose 1.5%, #34 of the 94 investments we track. The best was The Trade Desk (+150%); the worst was Cardano (−94%). Full 2018 results →
$1,000 in Target, year by year
Of the 94 investments we track that were available at the start of 2018, Target ranks #48 by growth to today — just behind Gold ETF (GLD) and ahead of Intel. See the full 2018 ranking →
Target started 2018 3.1% below its start-of-2017 high, after falling 3.1% in 2017. It has been worth more than the $1,000 put in at every January since, and still is today. Its best January was 2022, at $3,782. Today it's 21% below that, so selling then would have beaten holding. It rose in 4 of the 8 full years since. It fell behind the same $1,000 in the S&P 500 at the start of 2025 and hasn't caught up. Month by month, the deepest fall ran from Jul 2021 ($4,228) to Sep 2025 ($1,637), a drop of 61%.
| When | Worth | Change | S&P 500 |
|---|---|---|---|
| Start of 2018 | $1,000 | — | $1,000 |
| Start of 2019 | $1,015 | +1.5% | $956 |
| Start of 2020 | $1,988 | +96% | $1,257 |
| Start of 2021 | $2,857 | +44% | $1,489 |
| Start of 2022 | $3,782 | +32% | $1,916 |
| Start of 2023 | $2,526 | −33% | $1,569 |
| Start of 2024 | $2,460 | −2.6% | $1,981 |
| Start of 2025 | $2,428 | −1.3% | $2,477 |
| Start of 2026 | $1,858 | −24% | $2,920 |
| Today | $2,971 | +60% | $3,300 |
Values at the start of each year (first trading day for stocks). The S&P 500 column includes reinvested dividends, like the stock values.
Historical Context
At the start of 2018, Target was priced at $52.66 (adjusted for later splits and dividends). $1,000 would have bought about 18.99 shares. Target runs discount department stores across the US.
Measured from one January to the next, Target's best year since then was 2019 (+96%) and its worst was 2022 (−33%). Holding on wasn't easy: between the start of 2022 and the start of 2026, the position fell 51% from its high.
Frequently Asked Questions
A $1,000 investment in Target at the start of 2018 would be worth approximately $2,970.57 today — a 2.97x return ($1,970.57 profit) over 8.7 years.
Methodology & Sources
Price data: Historical prices are the closing price on the first trading day of each year, adjusted for splits and dividends (so returns assume dividends were reinvested), from Yahoo Finance and MacroTrends. Current prices come from Yahoo Finance and refresh hourly; if that source is unavailable, the last saved price is used.
Calculation: Assumes a single purchase at the start of 2018 (or the first trading day, for companies that listed that year), held until today. No transaction fees, taxes, or slippage are included.
Benchmarks: The S&P 500 comparison uses the S&P 500 Total Return index (dividends reinvested, like an index fund) at the start of2018 and today. Gold uses the price per troy ounce. Savings account assumes a 2% APY compounded annually.
Inflation adjustment: Uses U.S. CPI-U annual averages from the Bureau of Labor Statistics. The 2026 CPI value is estimated.
Educational purposes only. Past performance does not guarantee future results. Not financial advice.
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$1,000 in Target, by year
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