What If You'd Bought Amazon Stock Instead of the First Kindle?
$399 on the first Kindle in 2007, or the same money in Amazon stock
$24,904
would be worth today — 62.4x the price of the first Kindle
Amazon shares
100.78
Held for
18.9 years
S&P 500 instead
$3,058
Amazon launched the first Kindle e-reader on November 19, 2007 for $399. It sold out in about five and a half hours.
How we worked it out: Launch price: $399. We put the $399 into Amazon stock at its closing price on November 19, 2007 ($3.96, adjusted for later stock splits and dividends) and value those shares at today's price. Launch prices are US list prices before tax.
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Past performance does not predict future returns. Not financial advice.