Try your own numbers
it would be worth today
$127,376
+$126,376 profit127x27.8% a year
The same $1,000 in an S&P 500 index fund: $7,873
Aftertax on the gain, you’d keep$108,420
US federal long-term rates: 15% for most people, 0% on lower incomes, 20% + 3.8% on high incomes. No state tax included; none inside a Roth IRA.
Growth Over Time
Performance Metrics
Total Invested
$1,000.00
Current Value
$127,376.29
Total Profit
$126,376.29
Multiplier
127x
CAGR
27.8%
Max Drawdown
-54.2%
Inflation-Adjusted
$80,997.25
Benchmark Comparison
How does $1,000.00 invested in 2007 compare across different asset classes?
| Asset | Value Today | Return |
|---|---|---|
| Amazon | $127,376.29 | 127x |
| S&P 500 | $7,872.62 | 7.87x |
| Gold | $6,574.65 | 6.57x |
| Savings (2% APY) | $1,478.46 | 1.48x |
Dividends
Amazon paid no dividends over this period, so the whole return came from its share price.
Dividends from Yahoo Finance. Shares today assume every dividend was reinvested.
Back in 2007
- In November 2007, Amazon introduced the $399 Kindle e-reader, which downloaded books wirelessly in under a minute without a computer, Wi-Fi hotspot or monthly wireless bill. press.aboutamazon.com
- In 2007, a gallon of gas averaged $2.80, a movie ticket averaged $6.88 and the first iPhone started at $499 with a two-year contract. eia.govapple.comvariety.com
- During 2007 itself, Amazon rose 148%, #3 of the 64 investments we track. The best was Booking Holdings (+162%); the worst was AMD (−63%). Full 2007 results →
$1,000 in Amazon, year by year
Of the 64 investments we track that were available at the start of 2007, Amazon ranks #4 by growth to today, near the top — just behind Apple and ahead of Booking Holdings. See the full 2007 ranking →
Amazon started 2007 18% below its start-of-2006 high, after falling 18% in 2006. It has been worth more than the $1,000 put in at every January since, and still is today. Today's $127,376 is more than it was worth at any January since. It rose in 15 of the 19 full years since. It has been ahead of the same $1,000 in the S&P 500 at every January since, and still is. Month by month, the deepest fall ran from Sep 2007 ($2,402) to Nov 2008 ($1,101), a drop of 54%.
| When | Worth | Change | S&P 500 |
|---|---|---|---|
| Start of 2007 | $1,000 | — | $1,000 |
| Start of 2008 | $2,479 | +148% | $1,055 |
| Start of 2009 | $1,402 | −43% | $665 |
| Start of 2010 | $3,454 | +146% | $841 |
| Start of 2011 | $4,747 | +37% | $967 |
| Start of 2012 | $4,613 | −2.8% | $988 |
| Start of 2013 | $6,634 | +44% | $1,146 |
| Start of 2014 | $10,258 | +55% | $1,517 |
| Start of 2015 | $7,954 | −22% | $1,724 |
| Start of 2016 | $16,418 | +106% | $1,748 |
| Start of 2017 | $19,423 | +18% | $1,957 |
| Start of 2018 | $30,644 | +58% | $2,384 |
| Start of 2019 | $39,670 | +29% | $2,280 |
| Start of 2020 | $48,918 | +23% | $2,998 |
| Start of 2021 | $82,129 | +68% | $3,549 |
| Start of 2022 | $87,840 | +7.0% | $4,568 |
| Start of 2023 | $44,237 | −50% | $3,741 |
| Start of 2024 | $77,284 | +75% | $4,724 |
| Start of 2025 | $113,515 | +47% | $5,906 |
| Start of 2026 | $116,753 | +2.9% | $6,962 |
| Today | $127,376 | +9.1% | $7,873 |
Values at the start of each year (first trading day for stocks). The S&P 500 column includes reinvested dividends, like the stock values.
Historical Context
At the start of 2007, Amazon was priced at $1.94 (adjusted for later splits and dividends). $1,000 would have bought about 515 shares. Amazon runs the world's largest online store and Amazon Web Services (AWS), its cloud-computing business.
Measured from one January to the next, Amazon's best year since then was 2007 (+148%) and its worst was 2022 (−50%). Holding on wasn't easy: between the start of 2022 and the start of 2023, the position fell 50% from its high.
Frequently Asked Questions
A $1,000 investment in Amazon at the start of 2007 would be worth approximately $127,376.29 today — a 127x return ($126,376.29 profit) over 19.7 years.
Methodology & Sources
Price data: Historical prices are the closing price on the first trading day of each year, adjusted for splits and dividends (so returns assume dividends were reinvested), from Yahoo Finance and MacroTrends. Current prices come from Yahoo Finance and refresh hourly; if that source is unavailable, the last saved price is used.
Calculation: Assumes a single purchase at the start of 2007 (or the first trading day, for companies that listed that year), held until today. No transaction fees, taxes, or slippage are included.
Benchmarks: The S&P 500 comparison uses the S&P 500 Total Return index (dividends reinvested, like an index fund) at the start of2007 and today. Gold uses the price per troy ounce. Savings account assumes a 2% APY compounded annually.
Inflation adjustment: Uses U.S. CPI-U annual averages from the Bureau of Labor Statistics. The 2026 CPI value is estimated.
Educational purposes only. Past performance does not guarantee future results. Not financial advice.
Other investments from 2007
NVIDIA · 2007
What If You Invested $1,000 in NVIDIA in 2007?
Apple · 2007
What If You Invested $1,000 in Apple in 2007?
Google · 2007
What If You Invested $1,000 in Google in 2007?
Microsoft · 2007
What If You Invested $1,000 in Microsoft in 2007?
See how every stock and crypto ranked since 2007 →
$1,000 in Amazon, by year
$1,000 in Amazon:1 year ago5 years ago10 years ago
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Instead of…first Kindle (2007)