What If You Invested $1,000 in Amazon in 2014?

Worth Today

$12,417.59

+$11,417.59 profit12.4x

Invested

$1,000.00

CAGR

21.9%

Time Period

12.7 years

Return

+1,142%

A $1,000 investment in Amazon at the start of 2014 would be worth approximately $12,417.59 today — a 12.4x return representing a 21.9% compound annual growth rate (CAGR) over 12.7 years.

Try your own numbers

If I had putintoat the start of…

it would be worth today

$12,418

+$11,418 profit12.4x21.9% a year

The same $1,000 in an S&P 500 index fund: $5,191

Aftertax on the gain, you’d keep$10,705

US federal long-term rates: 15% for most people, 0% on lower incomes, 20% + 3.8% on high incomes. No state tax included; none inside a Roth IRA.

Growth Over Time

Performance Metrics

Total Invested

$1,000.00

Current Value

$12,417.59

Total Profit

$11,417.59

Multiplier

12.4x

CAGR

21.9%

Max Drawdown

-52.1%

Inflation-Adjusted

$9,016.08

Benchmark Comparison

How does $1,000.00 invested in 2014 compare across different asset classes?

AssetValue TodayReturn
Amazon$12,417.5912.4x
S&P 500$5,190.805.19x
Gold$3,495.173.50x
Savings (2% APY)$1,287.071.29x

Dividends

Amazon paid no dividends over this period, so the whole return came from its share price.

Dividends from Yahoo Finance. Shares today assume every dividend was reinvested.

Back in 2014

  • In November 2014, Amazon unveiled Echo, a $199 speaker with a voice assistant called Alexa. It required an invitation to order, with a limited-time $99 price for Prime members. techcrunch.com
  • In 2014, a gallon of gas averaged $3.36, a movie ticket averaged $8.17 and the new iPhone 6 started at $199 with a two-year contract. eia.govapple.comvariety.com
  • During 2014 itself, Amazon fell 22%, #75 of the 78 investments we track. The best was Palo Alto Networks (+118%); the worst was Bitcoin (−59%). Full 2014 results →

$1,000 in Amazon, year by year

Of the 78 investments we track that were available at the start of 2014, Amazon ranks #18 by growth to today — just behind MicroStrategy and ahead of Google. See the full 2014 ranking →

Amazon started 2014 at its highest start-of-year price up to then, after rising 55% in 2013. It was worth less than the $1,000 put in at the start of 2015, and has been above it since the start of 2016. Today's $12,418 is more than it was worth at any January since. It rose in 10 of the 12 full years since. It moved ahead of the same $1,000 in the S&P 500 at the start of 2016 and has stayed ahead since. Month by month, the deepest fall ran from Nov 2021 ($8,816) to Dec 2022 ($4,223), a drop of 52%. At its lowest month-end, in Apr 2014, it was worth $764.52.

WhenWorthChangeS&P 500
Start of 2014$1,000—$1,000
Start of 2015$775−22%$1,137
Start of 2016$1,601+106%$1,153
Start of 2017$1,893+18%$1,290
Start of 2018$2,987+58%$1,572
Start of 2019$3,867+29%$1,503
Start of 2020$4,769+23%$1,977
Start of 2021$8,007+68%$2,340
Start of 2022$8,563+7.0%$3,012
Start of 2023$4,313−50%$2,467
Start of 2024$7,534+75%$3,115
Start of 2025$11,066+47%$3,894
Start of 2026$11,382+2.9%$4,591
Today$12,418+9.1%$5,191

Values at the start of each year (first trading day for stocks). The S&P 500 column includes reinvested dividends, like the stock values.

Historical Context

At the start of 2014, Amazon was priced at $19.90 (adjusted for later splits and dividends). $1,000 would have bought about 50.25 shares. Amazon runs the world's largest online store and Amazon Web Services (AWS), its cloud-computing business.

Measured from one January to the next, Amazon's best year since then was 2015 (+106%) and its worst was 2022 (−50%). Holding on wasn't easy: between the start of 2022 and the start of 2023, the position fell 50% from its high.

Frequently Asked Questions

A $1,000 investment in Amazon at the start of 2014 would be worth approximately $12,417.59 today — a 12.4x return ($11,417.59 profit) over 12.7 years.

Methodology & Sources

Price data: Historical prices are the closing price on the first trading day of each year, adjusted for splits and dividends (so returns assume dividends were reinvested), from Yahoo Finance and MacroTrends. Current prices come from Yahoo Finance and refresh hourly; if that source is unavailable, the last saved price is used.

Calculation: Assumes a single purchase at the start of 2014 (or the first trading day, for companies that listed that year), held until today. No transaction fees, taxes, or slippage are included.

Benchmarks: The S&P 500 comparison uses the S&P 500 Total Return index (dividends reinvested, like an index fund) at the start of2014 and today. Gold uses the price per troy ounce. Savings account assumes a 2% APY compounded annually.

Inflation adjustment: Uses U.S. CPI-U annual averages from the Bureau of Labor Statistics. The 2026 CPI value is estimated.

Educational purposes only. Past performance does not guarantee future results. Not financial advice.

Other investments from 2014

See how every stock and crypto ranked since 2014 →

$1,000 in Amazon, by year

$1,000 in Amazon:1 year ago5 years ago10 years ago

Compare:Amazon vs GoogleNetflix vs AmazonAmazon vs S&P 500

Instead of…first Kindle (2007)