Try your own numbers
it would be worth today
$103,643
+$102,643 profit104x25.1% a year
The same $1,000 in an S&P 500 index fund: $9,112
Aftertax on the gain, you’d keep$88,246
US federal long-term rates: 15% for most people, 0% on lower incomes, 20% + 3.8% on high incomes. No state tax included; none inside a Roth IRA.
Growth Over Time
Performance Metrics
Total Invested
$1,000.00
Current Value
$103,642.86
Total Profit
$102,642.86
Multiplier
104x
CAGR
25.1%
Max Drawdown
-54.2%
Inflation-Adjusted
$64,093.25
Benchmark Comparison
How does $1,000.00 invested in 2006 compare across different asset classes?
| Asset | Value Today | Return |
|---|---|---|
| Amazon | $103,642.86 | 104x |
| S&P 500 | $9,111.58 | 9.11x |
| Gold | $8,216.37 | 8.22x |
| Savings (2% APY) | $1,508.02 | 1.51x |
Dividends
Amazon paid no dividends over this period, so the whole return came from its share price.
Dividends from Yahoo Finance. Shares today assume every dividend was reinvested.
Back in 2006
- In March 2006, Amazon Web Services launched S3, a simple, low-cost online storage service that let software developers store and retrieve any amount of data over the internet. press.aboutamazon.com
- In 2006, a gallon of gas averaged $2.57 and a movie ticket averaged $6.55. eia.govvariety.com
- During 2006 itself, Amazon fell 18%, #60 of the 62 investments we track. The best was Mastercard (+110%); the worst was AMD (−40%). Full 2006 results →
$1,000 in Amazon, year by year
Of the 62 investments we track that were available at the start of 2006, Amazon ranks #6 by growth to today, near the top — just behind Mastercard and ahead of ASML. See the full 2006 ranking →
Amazon started 2006 at its highest start-of-year price up to then, after rising 6.7% in 2005. It was worth less than the $1,000 put in at the start of 2007, and has been above it since the start of 2008. Today's $103,643 is more than it was worth at any January since. It rose in 15 of the 20 full years since. It moved ahead of the same $1,000 in the S&P 500 at the start of 2008 and has stayed ahead since. Month by month, the deepest fall ran from Sep 2007 ($1,957) to Nov 2008 ($897.06), a drop of 54%. At its lowest month-end, in Jul 2006, it was worth $564.92.
| When | Worth | Change | S&P 500 |
|---|---|---|---|
| Start of 2006 | $1,000 | — | $1,000 |
| Start of 2007 | $815 | −18% | $1,158 |
| Start of 2008 | $2,021 | +148% | $1,222 |
| Start of 2009 | $1,143 | −43% | $770 |
| Start of 2010 | $2,815 | +146% | $973 |
| Start of 2011 | $3,870 | +37% | $1,120 |
| Start of 2012 | $3,761 | −2.8% | $1,144 |
| Start of 2013 | $5,408 | +44% | $1,327 |
| Start of 2014 | $8,361 | +55% | $1,756 |
| Start of 2015 | $6,483 | −22% | $1,997 |
| Start of 2016 | $13,382 | +106% | $2,024 |
| Start of 2017 | $15,832 | +18% | $2,266 |
| Start of 2018 | $24,979 | +58% | $2,761 |
| Start of 2019 | $32,336 | +29% | $2,640 |
| Start of 2020 | $39,874 | +23% | $3,471 |
| Start of 2021 | $66,945 | +68% | $4,110 |
| Start of 2022 | $71,601 | +7.0% | $5,290 |
| Start of 2023 | $36,059 | −50% | $4,332 |
| Start of 2024 | $62,996 | +75% | $5,470 |
| Start of 2025 | $92,529 | +47% | $6,839 |
| Start of 2026 | $95,168 | +2.9% | $8,062 |
| Today | $103,643 | +8.9% | $9,112 |
Values at the start of each year (first trading day for stocks). The S&P 500 column includes reinvested dividends, like the stock values.
Historical Context
At the start of 2006, Amazon was priced at $2.38 (adjusted for later splits and dividends). $1,000 would have bought about 420 shares. Amazon runs the world's largest online store and Amazon Web Services (AWS), its cloud-computing business.
Measured from one January to the next, Amazon's best year since then was 2007 (+148%) and its worst was 2022 (−50%). Holding on wasn't easy: between the start of 2022 and the start of 2023, the position fell 50% from its high.
Frequently Asked Questions
A $1,000 investment in Amazon at the start of 2006 would be worth approximately $103,642.86 today — a 104x return ($102,642.86 profit) over 20.7 years.
Methodology & Sources
Price data: Historical prices are the closing price on the first trading day of each year, adjusted for splits and dividends (so returns assume dividends were reinvested), from Yahoo Finance and MacroTrends. Current prices come from Yahoo Finance and refresh hourly; if that source is unavailable, the last saved price is used.
Calculation: Assumes a single purchase at the start of 2006 (or the first trading day, for companies that listed that year), held until today. No transaction fees, taxes, or slippage are included.
Benchmarks: The S&P 500 comparison uses the S&P 500 Total Return index (dividends reinvested, like an index fund) at the start of2006 and today. Gold uses the price per troy ounce. Savings account assumes a 2% APY compounded annually.
Inflation adjustment: Uses U.S. CPI-U annual averages from the Bureau of Labor Statistics. The 2026 CPI value is estimated.
Educational purposes only. Past performance does not guarantee future results. Not financial advice.
Other investments from 2006
NVIDIA · 2006
What If You Invested $1,000 in NVIDIA in 2006?
Apple · 2006
What If You Invested $1,000 in Apple in 2006?
Google · 2006
What If You Invested $1,000 in Google in 2006?
Microsoft · 2006
What If You Invested $1,000 in Microsoft in 2006?
See how every stock and crypto ranked since 2006 →
$1,000 in Amazon, by year
$1,000 in Amazon:1 year ago5 years ago10 years ago
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Instead of…first Kindle (2007)