Try your own numbers
it would be worth today
$2,879
+$1,879 profit2.88x32.6% a year
The same $1,000 in an S&P 500 index fund: $2,104
Aftertax on the gain, you’d keep$2,597
US federal long-term rates: 15% for most people, 0% on lower incomes, 20% + 3.8% on high incomes. No state tax included; none inside a Roth IRA.
Growth Over Time
Performance Metrics
Total Invested
$1,000.00
Current Value
$2,879.40
Total Profit
$1,879.40
Multiplier
2.88x
CAGR
32.6%
Max Drawdown
-22.4%
Inflation-Adjusted
$2,691.27
Benchmark Comparison
How does $1,000.00 invested in 2023 compare across different asset classes?
| Asset | Value Today | Return |
|---|---|---|
| Amazon | $2,879.40 | 2.88x |
| S&P 500 | $2,104.49 | 2.10x |
| Gold | $2,303.29 | 2.30x |
| Savings (2% APY) | $1,076.98 | 1.08x |
Dividends
Amazon paid no dividends over this period, so the whole return came from its share price.
Dividends from Yahoo Finance. Shares today assume every dividend was reinvested.
Back in 2023
- In October 2023, Amazon's first two Project Kuiper prototype satellites reached orbit on an Atlas V rocket, an early test of its planned satellite internet rival to SpaceX's Starlink. theregister.com
- In 2023, a gallon of gas averaged $3.52 and the new iPhone 15 Pro started at $999. eia.govapple.com
- During 2023 itself, Amazon rose 75%, #33 of the 113 investments we track. The best was Solana (+913%); the worst was AMC Entertainment (−84%). Full 2023 results →
$1,000 in Amazon, year by year
Of the 113 investments we track that were available at the start of 2023, Amazon ranks #37 by growth to today — just behind Goldman Sachs and ahead of Nasdaq-100 ETF (QQQ). See the full 2023 ranking →
Amazon started 2023 50% below its start-of-2022 high, after falling 50% in 2022. It has been worth more than the $1,000 put in at every January since, and still is today. Today's $2,879 is more than it was worth at any January since. It rose in 3 of the 3 full years since. It has been ahead of the same $1,000 in the S&P 500 at every January since, and still is. Month by month, the deepest fall ran from Jan 2025 ($2,771) to Apr 2025 ($2,150), a drop of 22%.
| When | Worth | Change | S&P 500 |
|---|---|---|---|
| Start of 2023 | $1,000 | — | $1,000 |
| Start of 2024 | $1,747 | +75% | $1,263 |
| Start of 2025 | $2,566 | +47% | $1,579 |
| Start of 2026 | $2,639 | +2.9% | $1,861 |
| Today | $2,879 | +9.1% | $2,104 |
Values at the start of each year (first trading day for stocks). The S&P 500 column includes reinvested dividends, like the stock values.
Historical Context
At the start of 2023, Amazon was priced at $85.82 (adjusted for later splits and dividends). $1,000 would have bought about 11.65 shares. Amazon runs the world's largest online store and Amazon Web Services (AWS), its cloud-computing business.
Measured from one January to the next, Amazon's best year since then was 2023 (+75%) and its weakest was 2025 (+2.9%).
Frequently Asked Questions
A $1,000 investment in Amazon at the start of 2023 would be worth approximately $2,879.40 today — a 2.88x return ($1,879.40 profit) over 3.7 years.
Methodology & Sources
Price data: Historical prices are the closing price on the first trading day of each year, adjusted for splits and dividends (so returns assume dividends were reinvested), from Yahoo Finance and MacroTrends. Current prices come from Yahoo Finance and refresh hourly; if that source is unavailable, the last saved price is used.
Calculation: Assumes a single purchase at the start of 2023 (or the first trading day, for companies that listed that year), held until today. No transaction fees, taxes, or slippage are included.
Benchmarks: The S&P 500 comparison uses the S&P 500 Total Return index (dividends reinvested, like an index fund) at the start of2023 and today. Gold uses the price per troy ounce. Savings account assumes a 2% APY compounded annually.
Inflation adjustment: Uses U.S. CPI-U annual averages from the Bureau of Labor Statistics. The 2026 CPI value is estimated.
Educational purposes only. Past performance does not guarantee future results. Not financial advice.
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$1,000 in Amazon, by year
$1,000 in Amazon:1 year ago5 years ago10 years ago
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