Try your own numbers
it would be worth today
$29,180
+$28,180 profit29.2x18.6% a year
The same $1,000 in an S&P 500 index fund: $7,869
Its shares paid about $74.39 in dividends over the last 12 months.
Aftertax on the gain, you’d keep$24,953
US federal long-term rates: 15% for most people, 0% on lower incomes, 20% + 3.8% on high incomes. No state tax included; none inside a Roth IRA.
Growth Over Time
Performance Metrics
Total Invested
$1,000.00
Current Value
$29,179.93
Total Profit
$28,179.93
Multiplier
29.2x
CAGR
18.6%
Max Drawdown
-58.6%
Inflation-Adjusted
$18,555.21
Benchmark Comparison
How does $1,000.00 invested in 2007 compare across different asset classes?
| Asset | Value Today | Return |
|---|---|---|
| $29,179.93 | 29.2x | |
| S&P 500 | $7,868.75 | 7.87x |
| Gold | $6,596.24 | 6.60x |
| Savings (2% APY) | $1,478.47 | 1.48x |
Dividends
Over the last 12 months, the 86.51 shares you'd own now paid about $74.39 in dividends (about $6.20 a month). That's 7.4% of the $1,000 put in.
Price growth alone turned $1,000 into $28,906; reinvested dividends added the other $274.29, 1% of the gain.
Dividends from Yahoo Finance. Shares today assume every dividend was reinvested.
Back in 2007
- In April 2007, Google agreed to buy online ad company DoubleClick for $3.1 billion, its biggest acquisition at the time, beating out Microsoft and Yahoo. nbcnews.com
- In 2007, a gallon of gas averaged $2.80, a movie ticket averaged $6.88 and the first iPhone started at $499 with a two-year contract. eia.govapple.comvariety.com
- During 2007 itself, Google rose 47%, #9 of the 64 investments we track. The best was Booking Holdings (+162%); the worst was AMD (−63%). Full 2007 results →
$1,000 in Google, year by year
Of the 64 investments we track that were available at the start of 2007, Google ranks #12 by growth to today — just behind AMD and ahead of Chipotle. See the full 2007 ranking →
Google started 2007 at its highest start-of-year price up to then, after rising 7.4% in 2006. It was worth less than the $1,000 put in at the start of 2009, and has been above it since the start of 2010. Today's $29,180 is more than it was worth at any January since. It rose in 14 of the 19 full years since. It has been ahead of the same $1,000 in the S&P 500 at every January since, and still is. Month by month, the deepest fall ran from Oct 2007 ($1,509) to Nov 2008 ($625.28), a drop of 59%. At its lowest month-end, in Nov 2008, it was worth $625.28.
| When | Worth | Change | S&P 500 |
|---|---|---|---|
| Start of 2007 | $1,000 | — | $1,000 |
| Start of 2008 | $1,465 | +47% | $1,055 |
| Start of 2009 | $687 | −53% | $665 |
| Start of 2010 | $1,340 | +95% | $841 |
| Start of 2011 | $1,292 | −3.6% | $967 |
| Start of 2012 | $1,423 | +10% | $988 |
| Start of 2013 | $1,547 | +8.7% | $1,146 |
| Start of 2014 | $2,381 | +54% | $1,517 |
| Start of 2015 | $2,247 | −5.6% | $1,724 |
| Start of 2016 | $3,185 | +42% | $1,748 |
| Start of 2017 | $3,375 | +5.9% | $1,957 |
| Start of 2018 | $4,572 | +35% | $2,384 |
| Start of 2019 | $4,490 | −1.8% | $2,280 |
| Start of 2020 | $5,870 | +31% | $2,998 |
| Start of 2021 | $7,420 | +26% | $3,549 |
| Start of 2022 | $12,456 | +68% | $4,568 |
| Start of 2023 | $7,702 | −38% | $3,741 |
| Start of 2024 | $11,983 | +56% | $4,724 |
| Start of 2025 | $16,426 | +37% | $5,906 |
| Start of 2026 | $27,223 | +66% | $6,962 |
| Today | $29,180 | +7.2% | $7,869 |
Values at the start of each year (first trading day for stocks). The S&P 500 column includes reinvested dividends, like the stock values.
Historical Context
At the start of 2007, Google was priced at $11.56 (adjusted for later splits and dividends). $1,000 would have bought about 86.51 shares. Alphabet is the parent company of Google, YouTube and Google Cloud. This page uses its Class C shares (GOOG).
Measured from one January to the next, Google's best year since then was 2009 (+95%) and its worst was 2008 (−53%). Holding on wasn't easy: between the start of 2008 and the start of 2009, the position fell 53% from its high.
Frequently Asked Questions
A $1,000 investment in Google at the start of 2007 would be worth approximately $29,179.93 today — a 29.2x return ($28,179.93 profit) over 19.7 years.
Methodology & Sources
Price data: Historical prices are the closing price on the first trading day of each year, adjusted for splits and dividends (so returns assume dividends were reinvested), from Yahoo Finance and MacroTrends. Current prices come from Yahoo Finance and refresh hourly; if that source is unavailable, the last saved price is used.
Calculation: Assumes a single purchase at the start of 2007 (or the first trading day, for companies that listed that year), held until today. No transaction fees, taxes, or slippage are included.
Benchmarks: The S&P 500 comparison uses the S&P 500 Total Return index (dividends reinvested, like an index fund) at the start of2007 and today. Gold uses the price per troy ounce. Savings account assumes a 2% APY compounded annually.
Inflation adjustment: Uses U.S. CPI-U annual averages from the Bureau of Labor Statistics. The 2026 CPI value is estimated.
Educational purposes only. Past performance does not guarantee future results. Not financial advice.
Other investments from 2007
NVIDIA · 2007
What If You Invested $1,000 in NVIDIA in 2007?
Apple · 2007
What If You Invested $1,000 in Apple in 2007?
Amazon · 2007
What If You Invested $1,000 in Amazon in 2007?
Microsoft · 2007
What If You Invested $1,000 in Microsoft in 2007?
See how every stock and crypto ranked since 2007 →
$1,000 in Google, by year
$1,000 in Google:1 year ago5 years ago10 years ago
Compare:Amazon vs GoogleGoogle vs MicrosoftMeta vs Google
Instead of…first Google Pixel (2016)