Try your own numbers
it would be worth today
$2,411
+$1,411 profit2.41x12.0% a year
The same $1,000 in an S&P 500 index fund: $3,453
Its shares paid about $24.44 in dividends over the last 12 months.
Aftertax on the gain, you’d keep$2,199
US federal long-term rates: 15% for most people, 0% on lower incomes, 20% + 3.8% on high incomes. No state tax included; none inside a Roth IRA.
Growth Over Time
Performance Metrics
Total Invested
$1,000.00
Current Value
$2,410.88
Total Profit
$1,410.88
Multiplier
2.41x
CAGR
12.0%
Max Drawdown
-34.5%
Inflation-Adjusted
$1,890.99
Benchmark Comparison
How does $1,000.00 invested in 2019 compare across different asset classes?
| Asset | Value Today | Return |
|---|---|---|
| Booking Holdings | $2,410.88 | 2.41x |
| S&P 500 | $3,453.01 | 3.45x |
| Gold | $3,277.07 | 3.28x |
| Savings (2% APY) | $1,165.76 | 1.17x |
Dividends
Over the last 12 months, the 14.87 shares you'd own now paid about $24.44 in dividends (about $2.04 a month). That's 2.4% of the $1,000 put in.
Price growth alone turned $1,000 into $2,355; reinvested dividends added the other $55.93, 4% of the gain.
Dividends from Yahoo Finance. Shares today assume every dividend was reinvested.
Back in 2019
- In June 2019, Booking.com CEO Gillian Tans became its chairwoman, and Booking Holdings CEO Glenn Fogel added the role of Booking.com CEO. sec.gov
- In 2019, a gallon of gas averaged $2.60, a movie ticket averaged $9.16 and the new iPhone 11 Pro started at $999. eia.govapple.comhollywoodreporter.com
- During 2019 itself, Booking Holdings rose 20%, #71 of the 100 investments we track. The best was Chainlink (+511%); the worst was Stellar (−60%). Full 2019 results →
$1,000 in Booking Holdings, year by year
Of the 100 investments we track that were available at the start of 2019, Booking Holdings ranks #68 by growth to today — just behind ARK Innovation ETF (ARKK) and ahead of Lowe's. See the full 2019 ranking →
Booking Holdings started 2019 3.5% below its start-of-2018 high, after falling 3.5% in 2018. It has been worth more than the $1,000 put in at every January since, and still is today. Its best January was 2026, at $3,143. Today it's 23% below that, so selling then would have beaten holding. It rose in 6 of the 7 full years since. It was ahead of the same $1,000 in the S&P 500 at the start of 2026 but has fallen behind it since. Month by month, the deepest fall ran from Dec 2019 ($1,192) to Mar 2020 ($780.66), a drop of 34%. At its lowest month-end, in Mar 2020, it was worth $780.66.
| When | Worth | Change | S&P 500 |
|---|---|---|---|
| Start of 2019 | $1,000 | — | $1,000 |
| Start of 2020 | $1,205 | +20% | $1,315 |
| Start of 2021 | $1,257 | +4.3% | $1,557 |
| Start of 2022 | $1,430 | +14% | $2,004 |
| Start of 2023 | $1,180 | −17% | $1,641 |
| Start of 2024 | $2,022 | +71% | $2,072 |
| Start of 2025 | $2,886 | +43% | $2,591 |
| Start of 2026 | $3,143 | +8.9% | $3,054 |
| Today | $2,411 | −23% | $3,453 |
Values at the start of each year (first trading day for stocks). The S&P 500 column includes reinvested dividends, like the stock values.
Historical Context
At the start of 2019, Booking Holdings was priced at $67.27 (adjusted for later splits and dividends). $1,000 would have bought about 14.87 shares. Booking Holdings owns Booking.com, Priceline and Kayak.
Measured from one January to the next, Booking Holdings's best year since then was 2023 (+71%) and its worst was 2022 (−17%).
Frequently Asked Questions
A $1,000 investment in Booking Holdings at the start of 2019 would be worth approximately $2,410.88 today — a 2.41x return ($1,410.88 profit) over 7.7 years.
Methodology & Sources
Price data: Historical prices are the closing price on the first trading day of each year, adjusted for splits and dividends (so returns assume dividends were reinvested), from Yahoo Finance and MacroTrends. Current prices come from Yahoo Finance and refresh hourly; if that source is unavailable, the last saved price is used.
Calculation: Assumes a single purchase at the start of 2019 (or the first trading day, for companies that listed that year), held until today. No transaction fees, taxes, or slippage are included.
Benchmarks: The S&P 500 comparison uses the S&P 500 Total Return index (dividends reinvested, like an index fund) at the start of2019 and today. Gold uses the price per troy ounce. Savings account assumes a 2% APY compounded annually.
Inflation adjustment: Uses U.S. CPI-U annual averages from the Bureau of Labor Statistics. The 2026 CPI value is estimated.
Educational purposes only. Past performance does not guarantee future results. Not financial advice.
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$1,000 in Booking Holdings, by year
$1,000 in Booking Holdings:1 year ago5 years ago10 years ago