Try your own numbers
it would be worth today
$3,740
+$2,740 profit3.74x42.2% a year
The same $1,000 in an S&P 500 index fund: $2,104
Aftertax on the gain, you’d keep$3,329
US federal long-term rates: 15% for most people, 0% on lower incomes, 20% + 3.8% on high incomes. No state tax included; none inside a Roth IRA.
Growth Over Time
Performance Metrics
Total Invested
$1,000.00
Current Value
$3,739.64
Total Profit
$2,739.64
Multiplier
3.74x
CAGR
42.2%
Max Drawdown
-44.9%
Inflation-Adjusted
$3,495.31
Benchmark Comparison
How does $1,000.00 invested in 2023 compare across different asset classes?
| Asset | Value Today | Return |
|---|---|---|
| Roku | $3,739.64 | 3.74x |
| S&P 500 | $2,104.49 | 2.10x |
| Gold | $2,303.29 | 2.30x |
| Savings (2% APY) | $1,076.98 | 1.08x |
Dividends
Roku paid no dividends over this period, so the whole return came from its share price.
Dividends from Yahoo Finance. Shares today assume every dividend was reinvested.
Back in 2023
- In January 2023, Roku announced its own line of Roku-branded TVs, when one in three TVs sold in the US already ran Roku software. theverge.com
- In 2023, a gallon of gas averaged $3.52 and the new iPhone 15 Pro started at $999. eia.govapple.com
- During 2023 itself, Roku rose 119%, #17 of the 113 investments we track. The best was Solana (+913%); the worst was AMC Entertainment (−84%). Full 2023 results →
$1,000 in Roku, year by year
Of the 113 investments we track that were available at the start of 2023, Roku ranks #23 by growth to today — just behind Google and ahead of Datadog. See the full 2023 ranking →
Roku started 2023 87% below its start-of-2021 high, after falling 83% in 2022. It has been worth more than the $1,000 put in at every January since, and still is today. Today's $3,740 is more than it was worth at any January since. It rose in 2 of the 3 full years since. It has been ahead of the same $1,000 in the S&P 500 at every January since, and still is. Month by month, the deepest fall ran from Nov 2023 ($2,566) to May 2024 ($1,413), a drop of 45%.
| When | Worth | Change | S&P 500 |
|---|---|---|---|
| Start of 2023 | $1,000 | — | $1,000 |
| Start of 2024 | $2,194 | +119% | $1,263 |
| Start of 2025 | $1,837 | −16% | $1,579 |
| Start of 2026 | $2,680 | +46% | $1,861 |
| Today | $3,740 | +40% | $2,104 |
Values at the start of each year (first trading day for stocks). The S&P 500 column includes reinvested dividends, like the stock values.
Historical Context
At the start of 2023, Roku was priced at $40.56 (adjusted for later splits and dividends). $1,000 would have bought about 24.65 shares. Roku makes TV-streaming devices and software. It went public in September 2017.
Measured from one January to the next, Roku's best year since then was 2023 (+119%) and its worst was 2024 (−16%).
Frequently Asked Questions
A $1,000 investment in Roku at the start of 2023 would be worth approximately $3,739.64 today — a 3.74x return ($2,739.64 profit) over 3.7 years.
Methodology & Sources
Price data: Historical prices are the closing price on the first trading day of each year, adjusted for splits and dividends (so returns assume dividends were reinvested), from Yahoo Finance and MacroTrends. Current prices come from Yahoo Finance and refresh hourly; if that source is unavailable, the last saved price is used.
Calculation: Assumes a single purchase at the start of 2023 (or the first trading day, for companies that listed that year), held until today. No transaction fees, taxes, or slippage are included.
Benchmarks: The S&P 500 comparison uses the S&P 500 Total Return index (dividends reinvested, like an index fund) at the start of2023 and today. Gold uses the price per troy ounce. Savings account assumes a 2% APY compounded annually.
Inflation adjustment: Uses U.S. CPI-U annual averages from the Bureau of Labor Statistics. The 2026 CPI value is estimated.
Educational purposes only. Past performance does not guarantee future results. Not financial advice.
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$1,000 in Roku, by year
$1,000 in Roku:1 year ago5 years ago