Try your own numbers
it would be worth today
$1,686
+$685.99 profit1.69x15.0% a year
The same $1,000 in an S&P 500 index fund: $2,104
Aftertax on the gain, you’d keep$1,583
US federal long-term rates: 15% for most people, 0% on lower incomes, 20% + 3.8% on high incomes. No state tax included; none inside a Roth IRA.
Growth Over Time
Performance Metrics
Total Invested
$1,000.00
Current Value
$1,685.99
Total Profit
$685.99
Multiplier
1.69x
CAGR
15.0%
Max Drawdown
-58.3%
Inflation-Adjusted
$1,575.83
Benchmark Comparison
How does $1,000.00 invested in 2023 compare across different asset classes?
| Asset | Value Today | Return |
|---|---|---|
| ServiceNow | $1,685.99 | 1.69x |
| S&P 500 | $2,104.49 | 2.10x |
| Gold | $2,303.29 | 2.30x |
| Savings (2% APY) | $1,076.98 | 1.08x |
Dividends
ServiceNow paid no dividends over this period, so the whole return came from its share price.
Dividends from Yahoo Finance. Shares today assume every dividend was reinvested.
Back in 2023
- In May 2023, ServiceNow's research division and Hugging Face released StarCoder, a free AI model that writes code, trained on over 80 programming languages. techcrunch.com
- In 2023, a gallon of gas averaged $3.52 and the new iPhone 15 Pro started at $999. eia.govapple.com
- During 2023 itself, ServiceNow rose 78%, #32 of the 113 investments we track. The best was Solana (+913%); the worst was AMC Entertainment (−84%). Full 2023 results →
$1,000 in ServiceNow, year by year
Of the 113 investments we track that were available at the start of 2023, ServiceNow ranks #68 by growth to today — just behind Salesforce and ahead of Russell 2000 ETF (IWM). See the full 2023 ranking →
ServiceNow started 2023 39% below its start-of-2022 high, after falling 39% in 2022. It has been worth more than the $1,000 put in at every January since, and still is today. Its best January was 2025, at $2,735. Today it's 38% below that, so selling then would have beaten holding. It rose in 2 of the 3 full years since. It was ahead of the same $1,000 in the S&P 500 at the start of 2026 but has fallen behind it since. Month by month, the deepest fall ran from Dec 2024 ($2,750) to Apr 2026 ($1,146), a drop of 58%.
| When | Worth | Change | S&P 500 |
|---|---|---|---|
| Start of 2023 | $1,000 | — | $1,000 |
| Start of 2024 | $1,783 | +78% | $1,263 |
| Start of 2025 | $2,735 | +53% | $1,579 |
| Start of 2026 | $1,912 | −30% | $1,861 |
| Today | $1,686 | −12% | $2,104 |
Values at the start of each year (first trading day for stocks). The S&P 500 column includes reinvested dividends, like the stock values.
Historical Context
At the start of 2023, ServiceNow was priced at $77.10 (adjusted for later splits and dividends). $1,000 would have bought about 12.97 shares. ServiceNow sells workflow software to large companies.
Measured from one January to the next, ServiceNow's best year since then was 2023 (+78%) and its worst was 2025 (−30%). Holding on wasn't easy: between the start of 2025 and the start of 2026, the position fell 30% from its high.
Frequently Asked Questions
A $1,000 investment in ServiceNow at the start of 2023 would be worth approximately $1,685.99 today — a 1.69x return ($685.99 profit) over 3.7 years.
Methodology & Sources
Price data: Historical prices are the closing price on the first trading day of each year, adjusted for splits and dividends (so returns assume dividends were reinvested), from Yahoo Finance and MacroTrends. Current prices come from Yahoo Finance and refresh hourly; if that source is unavailable, the last saved price is used.
Calculation: Assumes a single purchase at the start of 2023 (or the first trading day, for companies that listed that year), held until today. No transaction fees, taxes, or slippage are included.
Benchmarks: The S&P 500 comparison uses the S&P 500 Total Return index (dividends reinvested, like an index fund) at the start of2023 and today. Gold uses the price per troy ounce. Savings account assumes a 2% APY compounded annually.
Inflation adjustment: Uses U.S. CPI-U annual averages from the Bureau of Labor Statistics. The 2026 CPI value is estimated.
Educational purposes only. Past performance does not guarantee future results. Not financial advice.
Other investments from 2023
Bitcoin · 2023
What If You Invested $1,000 in Bitcoin in 2023?
NVIDIA · 2023
What If You Invested $1,000 in NVIDIA in 2023?
Tesla · 2023
What If You Invested $1,000 in Tesla in 2023?
Ethereum · 2023
What If You Invested $1,000 in Ethereum in 2023?
See how every stock and crypto ranked since 2023 →
$1,000 in ServiceNow, by year
$1,000 in ServiceNow:1 year ago5 years ago10 years ago