Try your own numbers
it would be worth today
$945.38
−$54.62 loss0.95x-2.0% a year
The same $1,000 in an S&P 500 index fund: $1,666
No tax on a loss. Selling can offset tax on other gains.
Growth Over Time
Performance Metrics
Total Invested
$1,000.00
Current Value
$945.38
Total Loss
−$54.62
Multiplier
0.95x
CAGR
-2.0%
Max Drawdown
-58.3%
Inflation-Adjusted
$911.16
Benchmark Comparison
How does $1,000.00 invested in 2024 compare across different asset classes?
| Asset | Value Today | Return |
|---|---|---|
| ServiceNow | $945.38 | 0.95x |
| S&P 500 | $1,666.43 | 1.67x |
| Gold | $2,036.45 | 2.04x |
| Savings (2% APY) | $1,055.87 | 1.06x |
Dividends
ServiceNow paid no dividends over this period, so the whole return came from its share price.
Dividends from Yahoo Finance. Shares today assume every dividend was reinvested.
Back in 2024
- In July 2024, ServiceNow president and COO CJ Desai resigned after an internal investigation into the hiring of the U.S. Army's chief information officer. sec.gov
- In 2024, a gallon of gas averaged $3.30 and the new iPhone 16 Pro started at $999. eia.govapple.com
- During 2024 itself, ServiceNow rose 53%, #26 of the 114 investments we track. The best was Palantir (+353%); the worst was Intel (−57%). Full 2024 results →
$1,000 in ServiceNow, year by year
Of the 114 investments we track that were available at the start of 2024, ServiceNow ranks #90 by growth to today, in the bottom quarter — just behind Roblox and ahead of Litecoin. See the full 2024 ranking →
ServiceNow started 2024 at its highest start-of-year price up to then, after rising 78% in 2023. It's worth less than the $1,000 put in today; the last January it was above that was 2026. Its best January was 2025, at $1,534. Today it's 38% below that, so selling then would have beaten holding. It rose in 1 of the 2 full years since. It fell behind the same $1,000 in the S&P 500 at the start of 2026 and hasn't caught up. Month by month, the deepest fall ran from Dec 2024 ($1,542) to Apr 2026 ($642.35), a drop of 58%. At its lowest month-end, in Apr 2026, it was worth $642.35.
| When | Worth | Change | S&P 500 |
|---|---|---|---|
| Start of 2024 | $1,000 | — | $1,000 |
| Start of 2025 | $1,534 | +53% | $1,250 |
| Start of 2026 | $1,072 | −30% | $1,474 |
| Today | $945 | −12% | $1,666 |
Values at the start of each year (first trading day for stocks). The S&P 500 column includes reinvested dividends, like the stock values.
Historical Context
At the start of 2024, ServiceNow was priced at $137.50 (adjusted for later splits and dividends). $1,000 would have bought about 7.27 shares. ServiceNow sells workflow software to large companies.
Measured from one January to the next, ServiceNow's best year since then was 2024 (+53%) and its worst was 2025 (−30%). Holding on wasn't easy: between the start of 2025 and the start of 2026, the position fell 30% from its high.
Frequently Asked Questions
A $1,000 investment in ServiceNow at the start of 2024 would be worth approximately $945.38 today — a 0.95x return ($54.62 loss) over 2.7 years.
Methodology & Sources
Price data: Historical prices are the closing price on the first trading day of each year, adjusted for splits and dividends (so returns assume dividends were reinvested), from Yahoo Finance and MacroTrends. Current prices come from Yahoo Finance and refresh hourly; if that source is unavailable, the last saved price is used.
Calculation: Assumes a single purchase at the start of 2024 (or the first trading day, for companies that listed that year), held until today. No transaction fees, taxes, or slippage are included.
Benchmarks: The S&P 500 comparison uses the S&P 500 Total Return index (dividends reinvested, like an index fund) at the start of2024 and today. Gold uses the price per troy ounce. Savings account assumes a 2% APY compounded annually.
Inflation adjustment: Uses U.S. CPI-U annual averages from the Bureau of Labor Statistics. The 2026 CPI value is estimated.
Educational purposes only. Past performance does not guarantee future results. Not financial advice.
Other investments from 2024
Bitcoin · 2024
What If You Invested $1,000 in Bitcoin in 2024?
NVIDIA · 2024
What If You Invested $1,000 in NVIDIA in 2024?
Tesla · 2024
What If You Invested $1,000 in Tesla in 2024?
Ethereum · 2024
What If You Invested $1,000 in Ethereum in 2024?
See how every stock and crypto ranked since 2024 →
$1,000 in ServiceNow, by year
$1,000 in ServiceNow:1 year ago5 years ago10 years ago