Try your own numbers
it would be worth today
$598.31
−$401.69 loss0.60x-12.8% a year
The same $1,000 in an S&P 500 index fund: $2,104
No tax on a loss. Selling can offset tax on other gains.
Growth Over Time
Performance Metrics
Total Invested
$1,000.00
Current Value
$598.31
Total Loss
−$401.69
Multiplier
0.60x
CAGR
-12.8%
Max Drawdown
-73.8%
Inflation-Adjusted
$559.21
Benchmark Comparison
How does $1,000.00 invested in 2023 compare across different asset classes?
| Asset | Value Today | Return |
|---|---|---|
| Snap | $598.31 | 0.60x |
| S&P 500 | $2,104.49 | 2.10x |
| Gold | $2,303.29 | 2.30x |
| Savings (2% APY) | $1,076.98 | 1.08x |
Dividends
Snap paid no dividends over this period, so the whole return came from its share price.
Dividends from Yahoo Finance. Shares today assume every dividend was reinvested.
Back in 2023
- In February 2023, Snapchat introduced My AI, a chatbot powered by OpenAI's ChatGPT, initially available only to paying Snapchat Plus subscribers. theverge.com
- In 2023, a gallon of gas averaged $3.52 and the new iPhone 15 Pro started at $999. eia.govapple.com
- During 2023 itself, Snap rose 82%, #29 of the 113 investments we track. The best was Solana (+913%); the worst was AMC Entertainment (−84%). Full 2023 results →
$1,000 in Snap, year by year
Of the 113 investments we track that were available at the start of 2023, Snap ranks #108 by growth to today, in the bottom quarter — just behind Adobe and ahead of Nike. See the full 2023 ranking →
Snap started 2023 82% below its start-of-2021 high, after falling 81% in 2022. It's worth less than the $1,000 put in today; the last January it was above that was 2025. Its best January was 2024, at $1,824. Today it's 67% below that, so selling then would have beaten holding. It rose in 1 of the 3 full years since. It fell behind the same $1,000 in the S&P 500 at the start of 2025 and hasn't caught up. Month by month, the deepest fall ran from Dec 2023 ($1,908) to Jun 2026 ($500.27), a drop of 74%. At its lowest month-end, in Jun 2026, it was worth $500.27.
| When | Worth | Change | S&P 500 |
|---|---|---|---|
| Start of 2023 | $1,000 | — | $1,000 |
| Start of 2024 | $1,824 | +82% | $1,263 |
| Start of 2025 | $1,270 | −30% | $1,579 |
| Start of 2026 | $919 | −28% | $1,861 |
| Today | $598 | −35% | $2,104 |
Values at the start of each year (first trading day for stocks). The S&P 500 column includes reinvested dividends, like the stock values.
Historical Context
At the start of 2023, Snap was priced at $8.85 (adjusted for later splits and dividends). $1,000 would have bought about 113 shares. Snap makes the Snapchat app. It went public in March 2017.
Measured from one January to the next, Snap's best year since then was 2023 (+82%) and its worst was 2024 (−30%). Holding on wasn't easy: between the start of 2024 and the start of 2026, the position fell 50% from its high.
Frequently Asked Questions
A $1,000 investment in Snap at the start of 2023 would be worth approximately $598.31 today — a 0.60x return ($401.69 loss) over 3.7 years.
Methodology & Sources
Price data: Historical prices are the closing price on the first trading day of each year, adjusted for splits and dividends (so returns assume dividends were reinvested), from Yahoo Finance and MacroTrends. Current prices come from Yahoo Finance and refresh hourly; if that source is unavailable, the last saved price is used.
Calculation: Assumes a single purchase at the start of 2023 (or the first trading day, for companies that listed that year), held until today. No transaction fees, taxes, or slippage are included.
Benchmarks: The S&P 500 comparison uses the S&P 500 Total Return index (dividends reinvested, like an index fund) at the start of2023 and today. Gold uses the price per troy ounce. Savings account assumes a 2% APY compounded annually.
Inflation adjustment: Uses U.S. CPI-U annual averages from the Bureau of Labor Statistics. The 2026 CPI value is estimated.
Educational purposes only. Past performance does not guarantee future results. Not financial advice.
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$1,000 in Snap, by year
$1,000 in Snap:1 year ago5 years ago